Before founding Voima in July 2017, our CEO Marko Viinikka was working in asset management, where he witnessed first-hand the struggle of taking care of other people's money and investments. It dawned on him that this struggle is caused by an incompatibility between the clients and the financial system. He realised that most of these people are not looking for ways to get rich but rather to keep their purchasing power high and to pass their legacy on for the posterity. But since this is jeopardised by all sorts of complicated liabilities, Marko decided that it was high time to offer a noteworthy alternative.
Marko provided the seed capital of the company, and soon further funding was acquired from individual investors. In early 2018, our office and our vault in Finland were officially opened, and in the following summer, the first mobile and online applications of Voima Account were launched.
Despite the young age of our company, we have proven we are on the right track by attracting Customers from various countries, such as Finland, Sweden, Germany, the Netherlands and the United States. The overall market conditions are, indeed, very favourable, because the demand for gold has been on the rise throughout the 21st century, partly as a result of reckless money printing. These factors are seen to radically increase the demand for Voima Account, since it provides a secure and easy-to-use savings account.
Today, we are 19 people strong, with an excellent track record of getting things done and a staunch commitment towards our purpose, mission and vision.
Our principlesWe swear by four core principles that guide our efforts and keep our integrity intact.
Sincerity shines through
At Voima, we believe that doing the right thing matters. We apply the Golden Rule of treating others as we would like to be treated ourselves. This means being sincere, transparent and reliable through and through.
Grounded in eternity
We cannot create nor destroy gold, and for us true innovation emerges from solid foundations. We find it exciting to create solutions both groundbreaking and long-lasting.
Deliver through unity
With the support of each member, our unit remains stalwart and is bound to achieve outstanding results. Conversely, our unity keeps our ties strong, ensuring that no one is left by the wayside.
People matter, generations count
Voima originated from concerns about people's wellbeing. Our point of departure is not to build only for today but for the generations to come. We believe that caring for each other and shaping a better future go hand in hand.
We believe that your future matters. Hard work and doing the right thing matter.
To create the safest bank by leading the change to gold-based financial services.
To enable all to pursue their dreams with money that lasts.
Gold garners interest as an investment—The investment's allure increases for the lay investor as money and stocks decrease in value
Gold-based banking | Marko Viinikka
Finnish, HS Futucast, on Youtube
Finnish, Helsingin Sanomat
5 visions on business
Finnish, Helsingin Sanomat
COVID crisis causes gold fever in market
Gold price jumps 20 per cent within year
Unrest in the markets causes a price rally for gold—expert: the rise will continue
Old cave of Finnish Defence Forces to be turned into storage place for gold